Basil Leaf – Crafting Visual Content for Women’s Wear

client

Basil Leaf

service

graphic designing
Social Media Marketing
video editing

summary
Basil Leaf is a women’s wear brand that blends timeless Indian craftsmanship with contemporary design sensibilities. Their collections highlight vibrant colors, hand-drawn floral inspirations, and rich detailing that celebrate femininity in a bold yet graceful way. With an aesthetic rooted in art, heritage, and modernity, Basil Leaf designs garments that exude elegance while staying versatile for today’s women.
what we did
Curate a cohesive visual identity for their social media feed, aligning with the brand’s elegant and artistic tone. Design engaging content layouts that highlighted Basil Leaf’s craftsmanship, prints, and fabrics while maintaining a premium aesthetic. Build a consistent storytelling flow through graphics and creatives that matched their brand philosophy of blending tradition with contemporary fashion. Enhance audience engagement by creating scroll-stopping visuals that stood out on digital platforms.

And the results ?

30%

increase in engagement rate on Instagram posts.

20%

Higher audience interaction through well-designed visuals.

40%

Improved brand recall.