Basil Leaf – Crafting Visual Content for Women’s Wear
client
Basil Leaf
service
•graphic designing
•Social Media Marketing
•video editing
summary
Basil Leaf is a women’s wear brand that blends timeless Indian craftsmanship with contemporary design sensibilities. Their collections highlight vibrant colors, hand-drawn floral inspirations, and rich detailing that celebrate femininity in a bold yet graceful way. With an aesthetic rooted in art, heritage, and modernity, Basil Leaf designs garments that exude elegance while staying versatile for today’s women.
what we did
Curate a cohesive visual identity for their social media feed, aligning with the brand’s elegant and artistic tone.
Design engaging content layouts that highlighted Basil Leaf’s craftsmanship, prints, and fabrics while maintaining a premium aesthetic.
Build a consistent storytelling flow through graphics and creatives that matched their brand philosophy of blending tradition with contemporary fashion.
Enhance audience engagement by creating scroll-stopping visuals that stood out on digital platforms.
And the results ?
30%
increase in engagement rate on Instagram posts.
20%
Higher audience interaction through well-designed visuals.
40%
Improved brand recall.
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